Smart Retail in pharmacies

Introduction – Digital Innovation in the Pharmacy Market

What does “Smart Retail” mean for pharmacies?

In the digital age, the pharmacy market is also changing rapidly. Smart Retail refers to the intelligent use of modern technologies to optimize the shopping experience for both customers and pharmacies. For pharmacies, this means combining traditional processes with digital tools to work more efficiently and achieve better customer loyalty. Whether through interactive touchscreens for product consultation or digital ordering systems, the use of technology can help pharmacies improve their services and stand out from the competition.

Table of Contents

1.o Advantages of Smart Retail in Pharmacies

2.o Why digital solutions are becoming increasingly important.

3.0 The perfect combination: AppSCREEN® and PROFIFY

3.1 AppSCREEN®: Interactive displays for a modern shopping experience

3.2 PROFIFY: The app builder for pharmacies

3.3 The synergy: AppSCREEN® and PROFIFY as a complete solution for pharmacies

4.0 Practical application examples for pharmacies

4.1 Interactive product consultation on the XXL tablet

4.2 Digital Signage: Efficient customer information and advertising

4.3 Click & Collect: Managing customer orders digitally

4.4 Advantages of the Click & Collect system

4.5 Customer cards and loyalty programs

5.o How pharmacies benefit from digital technology

5.1 Optimization of customer service through interactive consultation

5.2 Benefits for pharmacies

6.0 Our presence at Expopharm

7.o Conclusion: The future of pharmacies is digital.

8.0 Contact and Inquiry

1.0 Advantages of Smart Retail in Pharmacies

• More efficient workflows: Digital tools facilitate organization and management.

• Improved customer loyalty: Personalized offers and services increase satisfaction.

•Competitive advantage: Modern pharmacies can differentiate themselves through innovative solutions.

• Optimized customer consultation: Interactive displays provide extensive information right on-site.

2.0 Why digital solutions are becoming increasingly important.

Customers today also expect a modern and comfortable shopping experience in pharmacies. Digital solutions offer many advantages:

• Faster and more targeted customer consultation: Information about medications and offers is readily available.

• Reduced waiting times: Digital ordering systems enable more efficient processing of prescriptions and orders.

• Space for innovative services: Click & Collect or digital prescription processing simplify the ordering process for customers.

• Targeted customer communication: Digital signage allows for the targeted presentation of current offers and news.

With the increasing digitalization in healthcare, such as e-prescriptions, it is becoming increasingly important for pharmacies to adapt to these changes and integrate suitable solutions. Pharmacies that invest early in digital technologies not only position themselves as modern service providers but also sustainably enhance their competitiveness and customer loyalty.

3.0 The perfect combination: AppSCREEN® and PROFIFY

3.1 AppSCREEN®: Interactive displays for a modern shopping experience

AppSCREEN® is more than just an XXL tablet system. It offers pharmacies an innovative way to present their products and services in an engaging and interactive manner. With large display areas, a user-friendly touch function, and the ability to showcase multimedia content, it opens up entirely new possibilities for customer communication.

A modern pharmacy can use AppSCREEN® to present products in detail and in a visually appealing way. Customers have the opportunity to independently inform themselves about medications, applications, and offers without having to forgo personal consultation. This not only creates a more comfortable shopping experience but also fosters stronger customer loyalty through targeted information and interaction.

Learn more about theXXL Tablet as we market it for trade shows and events.

3.2 PROFIFY: The app builder for pharmacies

While AppSCREEN® covers the hardware aspect, PROFIFY offers the perfect software solution for pharmacies. With a flexible app builder, pharmacies can design their own apps and customize them to meet their specific needs. For example, pharmacies can combine interactive product lists, ordering options, and customer cards into a user-friendly app. This not only improves service but also increases efficiency by digitizing processes such as prescription handling and customer order management.

The app from [Partnername] enables pharmacies to communicate directly with their customers, send personalized offers, and even integrate payment processes. This creates a seamless shopping experience that goes far beyond the traditional services of a pharmacy.

3.3 The synergy: AppSCREEN® and PROFIFY as a complete solution for pharmacies

The combination of interactive hardware and a tailored app solution creates a powerful overall system that not only provides pharmacies with a competitive advantage but also elevates customer service to a new level. The seamless integration allows pharmacies to present their products and services in a modern and efficient way, while customers benefit from an intuitive and informative experience.

Read more about PROFIFY.

4.0 Practical application examples for pharmacies

4.1 Interactive product consultation on the XXL tablet

The AppSCREEN® system offers pharmacies a unique opportunity to present their products in a visually appealing and interactive manner. Customers can navigate independently through various product categories, access information on active ingredients and application videos, or view reviews from other customers. This type of digital consultation is particularly helpful for more complex products like dietary supplements or cosmetics, as it better informs customers and facilitates purchasing decisions. Additionally, it alleviates the workload for pharmacy staff, as many questions can be answered directly through the interactive display. For example, a pharmacy could use AppSCREEN® to provide an interactive overview of its premium cosmetic products. Customers could not only view the ingredients and application areas but also see which products are particularly suitable for their skin type. This not only fosters customer loyalty but also increases sales of high-quality products. With our sensor solutions, such as a camera, pharmacies can even utilize third-party apps that offer visual skin screenings to generate product recommendations.

4.2 Digital Signage: Efficient customer information and advertising

In addition to product consultation, AppSCREEN® can also serve as an effective advertising and information medium. Through digital signage, pharmacies can prominently display current offers, health tips, or announcements about new products. The flexible design and management of content allow for quick responses to seasonal conditions or current health trends. For example, during cold and flu season, products to boost the immune system can be specifically promoted. Another advantage is that content can be easily and centrally managed through a remote system, which is particularly beneficial for pharmacy chains, as all locations can be uniformly and simultaneously updated with new information.

4.3 Click & Collect: Managing customer orders digitally

More and more customers want to order their pharmacy products online and then pick them up on-site. AppSCREEN® can serve as a link between online ordering and pickup. Customers can conveniently place their orders through the app and choose their pickup time. On-site, the AppSCREEN® displays the current status of the order and notifies the customer as soon as the goods are ready for pickup. This reduces waiting times and optimizes processes in the pharmacy.

4.4 Advantages of the Click & Collect system:

• Convenient ordering for customers without long waiting times. • Efficient processing of prescriptions and medication orders. • Relief for pharmacy staff through the automation of routine tasks.

4.5 Customer cards and loyalty programs

In combination with the PROFIFY app, digital customer cards and loyalty programs can also be implemented on the AppSCREEN® tablet. Customers can redeem their bonus points directly or receive exclusive offers. Additionally, by digitally recording customer activities, the pharmacy gains valuable insights into purchasing behavior and can specifically adjust its marketing strategies. For example, a loyalty program where customers accumulate bonus points for each purchase that they can exchange for exclusive products once they reach a certain point total. On the AppSCREEN®, customers can check their point balance at any time and stay informed about current promotions.

5.0 How pharmacies benefit from digital technology

5.1 Optimization of customer service through interactive consultation

The integration of digital technologies in pharmacies offers numerous opportunities to enhance customer service. Interactive displays, such as the AppSCREEN® XXL tablet system, allow customers to independently inform themselves about products without requiring immediate personal consultation. This enables pharmacy staff to be deployed more specifically and efficiently. This type of consultation provides clear added value, especially for complex or detailed products like medications or medical aids.

5.2 Benefits for pharmacies

• Efficient use of staff: Pharmacy employees can focus on more complex consultations while simple inquiries are handled by the digital display.

• Zeitersparnis für Kunden: Kunden können Informationen schnell und unkompliziert abrufen und ihre Kaufentscheidungen gezielt treffen.

• Better informed: Customers feel more informed and satisfied due to the additional access to information.

6.0 Our presence at Expopharm 2024

Visit us: Trade show booth and live demonstrations

Expopharm 2024 in Munich is the perfect opportunity to experience our innovative solutions for pharmacies live. Together with our partner PROFIFY, we will showcase interactive and digital technologies at our booth in Hall B5, Stand A3, that revolutionize the daily operations of pharmacies. Interested visitors will have the chance to try out the functions of the AppSCREEN® and the tailored app solution on-site and see the benefits for their pharmacy firsthand.

Highlights of our trade show booth:

• Live demonstrations: Experience the AppSCREEN® in action – from interactive product presentations to efficient order processing.

• Hands-on experiences: Try out the app solution for yourself and discover how easy it is to create applications for your pharmacy.

• Expert consultation: Our specialists are available to answer your questions about digital solutions and their integration into daily pharmacy operations.

Presentation of our digital solutions in action

During the trade show, we will offer several live presentations showcasing concrete application examples of digital technologies in pharmacies. See for yourself how easy it is to inform your customers with interactive displays or manage orders and prescriptions digitally. We will demonstrate how to optimally combine the AppSCREEN® and the app from [Partnername] to enhance your service and streamline your operations.

Topics of the presentations:

• Digital customer consultation: How to explain complex products easily and clearly with the AppSCREEN®.

• Efficient ordering processes: How to use Click & Collect to reduce waiting times and improve customer service.

• Personalized customer communication: Use digital technologies to make targeted offers and recommendations.

Networking: Exchange with industry experts.

Expopharm not only provides the opportunity to learn about our products but also to network with experts and industry colleagues. Take the chance to make valuable connections and stay informed about the latest developments in the pharmacy market. At our booth, you’ll have the opportunity to discuss the opportunities and challenges of digitalization in pharmacies with our experts in a relaxed atmosphere.

Why a visit is worthwhile:

• Exclusive insights: Be the first to learn about the new features and functionalities we have planned for the AppSCREEN® and the PROFIFY app solution.

• Networking: Exchange ideas with other pharmacists and industry experts about best practices and innovative approaches.

• Personalized consultation: Schedule a one-on-one meeting with our experts to discuss tailored solutions for your pharmacy.

Conclusion: Experience digital transformation up close.

Expopharm 2024 is the ideal opportunity to experience digitalization in the pharmacy sector up close. Our combination of interactive displays and flexible app solutions demonstrates how pharmacies can not only work more efficiently but also improve their customer service. Visit us at our booth [Standnummer] and discover how you can prepare your pharmacy for the future. We look forward to your visit and exciting conversations!

More information about the expopharm 2024.

7.0 Conclusion: The future of pharmacies is digital

Future perspectives:

• Integration of additional digital services: The digitalization of healthcare will continue to advance. Pharmacies should be prepared to seamlessly integrate future developments such as e-prescriptions, telemedicine services, or the integration of AI-powered consulting tools into their operations.

• Expansion of the service offerings: Digital solutions enable pharmacies to offer new services such as online consultations, digital pre-orders, or personalized health programs. These additional offerings can help pharmacies position themselves as comprehensive healthcare providers and strengthen customer loyalty.

•Enhanced customer loyalty through data analysis: By leveraging data and targeted marketing strategies, pharmacies can improve customer loyalty over the long term. For example, pharmacies can provide personalized recommendations or create individual offers tailored specifically to the needs and preferences of their customers by analyzing purchasing behavior.

• Better access to healthcare: Digital tools enable pharmacies to improve healthcare access in rural or underserved areas by offering services such as telemedicine and online prescription services. These technologies can help make healthcare more widely accessible.

• Sustainability through digital processes: Digital solutions reduce paper consumption and make processes more efficient, leading to a more environmentally friendly and sustainable operation.

Prepare your pharmacy for the digital future now and take advantage of modern technologies. Contact us to find out how we can help you optimize your processes and improve your service!

8.0 Contact and inquiry

Are you interested in learning more about our AppSCREEN® solutions or inquiring about a specific event? We look forward to hearing from you! You can provide the details of your event and the desired timeframe either through our inquiry form on our website or via email. If you would like to request general information or a price list, you can also do so through these channels.

Take this opportunity and make the first step towards an unforgettable event with AppSCREEN®. We are here to help you, whether you are planning a specific event or simply want to learn more about our products and pricing. Don’t hesitate any longer—start your inquiry now; we look forward to hearing from you!

Interactive displays for museums

Introduction – The Importance of Interactive Displays for Museums

In the modern digital era, it is essential for museums to utilize interactive displays to enhance visitor engagement and facilitate access to information. Interactive displays for museums provide a platform to create a dynamic and engaging visitor experience. These technologies facilitate the communication of complex content and encourage active participation from visitors. By employing digital media and interactive displays, museums can overcome traditional educational barriers, reach a broader audience, and support learning in an appealing way.

Table of Contents

1.o Overview of Interactive Displays in Museums

2.0 Touchscreen solutions for museums

2.1 Touchscreen technologies in the museum world

2.2 Benefits of interactive displays for museums

3.0 Case study: Interactive displays in the Cold War Museum

3.1. Use of AppSCREEN® to promote the online shop

3.2 Impact and successes

4.0 Digital art installations and interactive displays for museums

4.1 Development of digital art installations

4.2 Examples of interactive displays

5.0 Increasing visitor engagement through interactive displays

5.1 Methods to promote visitor engagement

5.2 Use of AppSCREEN® to enhance interaction

6.0 Interactive displays for museum exhibitions

6.1 Trends and current developments

6.2 Role of AppSCREEN® in modern exhibition concepts

7.0 Use of digital media in museums

7.1 Importance of digital media in the museum landscape

7.2 How AppSCREEN® Supports Media Integration

8.0 Conclusions and future prospects

8.1 Summary of key points

8.2 Outlook on future developments

9.0 Contact and Inquiry

1.0 Overview of Interactive Displays in Museums

With the introduction of XXL tablets, digital art installations, and interactive media stations, museums are transforming their exhibitions. These interactive displays for museums enable the lively and accessible presentation of content, which is not only informative but also creates an immersive experience that allows visitors to dive into the exhibition.

2.0 ouchscreen Solutions for Museums

2.1 Touchscreen Technology in the Museum World

Touchscreens are an intuitive and user-friendly technology that allows visitors to interact directly with exhibition content. Large tablets and specialized kiosk systems provide museums with the opportunity to create a deeper connection between visitors and exhibits through interactive displays. These touchscreens simplify access to information and spark visitors’ interest by offering an interactive and engaging interface.

2.2 Benefits of interactive displays for museums

Interactive displays for museums offer numerous benefits, including enhancing visitor interaction and promoting engagement through multimedia content. Museums can quickly and flexibly update their information and adapt it to different exhibitions. These displays are an essential tool for modernizing and enriching the visitor experience.

3.0 Case Study: Interactive Displays in the Cold War Museum

3.1 Use of AppSCREEN® to Promote the Online Shop

The Cold War Museum in Berlin has successfully utilized AppSCREEN® to promote its online shop. By employing interactive displays, visitors were able to access the online shop directly within the museum and explore the available items. These displays provided an engaging way to present additional content and purchasing options to visitors, significantly increasing awareness and interest in the products.

3.2 Impact and Successes

The implementation of large-format touchscreens at the Cold War Museum resulted in increased visitor interaction with the shop’s digital content. This case study clearly demonstrates how effective interactive displays can be for museums in promoting visitor engagement and raising awareness of available products.

4.0 Digital Art Installations and Interactive Displays for Museums

4.1 Development of Digital Art Installations

Digital art installations offer new possibilities for presenting art and allow visitors to experience artworks in an interactive way. Interactive displays for museums utilize advanced technologies to create experiences that go beyond traditional art viewing. These installations provide visitors with a unique opportunity to discover art through direct interaction and engagement.

4.2 Examples of interactive displays

Museums around the world are leveraging technologies like AppSCREEN® to create interactive exhibition experiences. These interactive displays for museums help deepen the understanding and appreciation of the exhibited works, enriching the visitor experience.

5.0 Increasing Visitor Engagement through Interactive Displays

5.1 Methods for Promoting Visitor Engagement

There are numerous methods to enhance visitor engagement through interactive displays. These include providing multimedia content, integrating playful elements (gamification), and creating interactive learning stations. These approaches not only increase visitor interest but also encourage them to spend more time in the exhibitions and delve deeper into the content.

5.2 Use of AppSCREEN® to enhance interaction

The use of AppSCREEN® has demonstrated in many museums worldwide how effective interactive displays can be in engaging visitors. These user-friendly touchscreen solutions allow museums to better involve their visitors and provide a richer learning experience. The flexibility and adaptability of these technologies make them an ideal choice for various types of exhibitions and special events.

6.0 Interactive Displays for Museum Exhibitions

6.1 Trends and current developments

The technology for museum exhibitions is constantly evolving, and the latest trends include the increased use of augmented reality (AR), virtual reality (VR), and interactive displays for museums. These technologies provide visitors with new ways to experience exhibitions by creating informative and immersive experiences.

6.2 Role of AppSCREEN® in modern exhibition concepts

AppSCREEN® plays a crucial role in modern exhibition concepts by enabling museums to present engaging and interactive content. Through the integration of AppSCREEN®, museums can update their exhibitions and build a deeper connection with their visitors. These interactive displays for museums help increase visitor satisfaction and support the educational goals of the institutions.

7.0 Use of Digital Media in Museums

7.1 Importance of digital media in the museum landscape

Digital media are becoming increasingly important in the museum landscape. They enable museums to present their content in a variety of ways and reach a broader audience. Interactive displays for museums that utilize digital media offer flexible and dynamic methods for conveying information that are both engaging and informative.

7.2 How AppSCREEN® Supports Media Integration

AppSCREEN® supports the integration of digital media in museums through its versatile and user-friendly touchscreen solutions. These interactive displays allow for the effective presentation of multimedia content, captivating visitors with visually engaging and interactive experiences. The use of digital media in conjunction with AppSCREEN® helps museums efficiently achieve their educational and informational goals.

8.0 Conclusions and Future Prospects

8.1 Summary of key points

The ongoing digitalization in museums, enhanced by the use of solutions like AppSCREEN® and other interactive displays, has transformed the way museums engage with their audience. Interactive displays for museums have the potential to enrich the learning experience, strengthen visitor engagement, and enhance cultural education.

8.2 Outlook on future developments

The future of museum interaction promises further advancements in digital technology. With the evolution of technologies such as artificial intelligence, virtual reality, and augmented reality, museums could continue to find new ways to attract and engage visitors. Interactive displays for museums will play a central role in this transformation, further changing the way we experience art and culture.

9.0 Contact and Inquiry

Are you interested in learning more about our AppSCREEN® solutions or inquiring about a specific event? We look forward to hearing from you! You can provide the details of your event and the desired timeframe either through our inquiry form on our website or via email. If you would like to request general information or a price list, you can also do so through these channels.

Take this opportunity and make the first step towards an unforgettable event with AppSCREEN®. We are here to help you, whether you are planning a specific event or simply want to learn more about our products and pricing. Don’t hesitate any longer—start your inquiry now; we look forward to hearing from you!

An interactive trade fair stand is an exhibition stand at a trade show that is designed to allow visitors to the stand to actively interact with the stand and the products or services on offer. These interactions can be enabled, for example, through interactive displays, games, quizzes, simulations, or other tools that allow visitors to engage with the exhibit and the products or services offered in a fun or entertaining way. The purpose of an interactive exhibition stand is to attract the attention of visitors and encourage them to engage more deeply with the products or services on offer.

How can you design an interactive fair stand?

An interactive trade show stand can be designed in a number of ways, depending on the goals and the resources available. Some ways you can design an interactive trade show stand include:

1. Interactive displays: by using interactive displays, such as the AppSCREEN®, visitors to the booth can easily interact with the products or services offered.
2. Games and quizzes: by designing games and quizzes, visitors of the stand can learn more about the products or services offered in an entertaining way.
3. Simulations: Simulations give the stand visitors the opportunity to try and test the products or services offered in a realistic environment.
4. Demos and demonstrations: Demos and demonstrations provide stand visitors with the opportunity to see the products or services on offer in action and see for themselves their functions and features.
5. Personal advice: providing personal advice allows visitors at the stand to receive individual attention to their questions and concerns.

It is important that the interactive stand is tailored to the target audience and that the products or services offered are presented in a clear and understandable way. The design of the stand and the choice of appropriate promotional materials can also help to attract the attention of visitors and encourage them to engage with the stand and the products or services on offer.

What are the advantages of an interactive exhibition stand?

An interactive trade show stand has a number of advantages over a traditional, static trade show stand. Here are some of those advantages:

1. Attract attention: Being able to interact with the stand and the products or services on offer grabs visitors’ attention and keeps them at the stand longer.
2. Customer retention: By interacting with the stand and the products or services offered, visitors become more emotionally attached to the company and are more likely to take an interest in the products or services offered.

Conveying more information: Interactive elements such as quizzes, simulations, or demos can provide booth visitors with much more information about the products or services offered than a static stand.

1. Obtain customer feedback: Through interactive elements such as surveys or polls, visitors of the stand can directly give their feedback on the products or services offered, thus gathering valuable customer feedback.
2. Establishing customer contacts: By interacting with the stand and the products or services on offer, visitors to the stand have the opportunity to make direct contact with the company and receive personal advice. This can help to establish and deepen customer contacts.

All in all, an interactive trade fair stand offers the opportunity to attract the attention of visitors, arouse their interest in the products or services on offer and bind them emotionally to the company. It also makes it possible to convey much more information about the products or services offered and to obtain customer feedback.

How can AppSCREEN® contribute to an interactive trade show booth?

The AppSCREEN® giant tablet system is based on the Android operating system and apps. Apps are interactive by nature. Starting from the Google AppStore, there are currently 2.5 million apps available to users. Simply download an interactive game, wheel of fortune, whiteboard, quiz and more. ( even spontaneously) and you’re ready to go.

Do you need ideas for your stand? Then we can support you.

We have both the ideas and the necessary technology.

What is gamification?

Gamification refers to the application of game mechanics and elements in non-game contexts to increase user motivation and engagement. The goal is to make users find a task or activity more rewarding and enjoyable. Gamification can be used in many areas, for example, education, health promotion, marketing, or employee motivation in companies.

Gamification elements can be, for example:

• Scoring and ranking systems that encourage users to complete certain activities.
• Challenges and quests that encourage users to achieve certain goals.
• Rewards such as virtual trophies or awards that encourage users to complete certain achievements.

Gamification can help users stick with an activity longer and become more engaged. However, it can also be criticized because it may contain manipulative elements that entice users to do certain things that they might not do voluntarily. It is therefore important to plan and implement gamification carefully to ensure it is positive and not manipulative.

Gamification at the trade show booth

Gamification can be used at a trade show stand to increase the attention and engagement of visitors. By using game mechanics and elements, visitors can be motivated to spend more time looking at the offerings and products and actively engage with the company.

Gamification at the stand can also help visitors stay longer at the stand and engage in conversations with staff. It can also help visitors remember the company and its offerings, and perhaps even buy them later. But at this point, once again. From a marketing perspective, it is important that gamification elements are carefully planned and implemented to ensure that they have a positive impact and are not perceived as manipulative.

Gamification and interactive touch displays in combination

Using gamification elements in combination with interactive touch displays can further motivate visitors to engage with the company’s offerings and products for longer.

Examples of gamification elements that can be used in combination with interactive touch displays at the trade show booth are:

• Quiz games in which visitors have to answer questions about the company or its products.
• Mini-games in which visitors have to solve certain tasks in order to win.
• Augmented reality (AR) applications, where visitors can unlock additional information or interactive content by scanning QR codes or holding their smartphone in front of certain images.

Interactive touch displays can also be used to inform visitors about the company and its products. For example, information videos, 3D models or product demos can be integrated for this purpose.

Gamification elements should be tailored to the target audience and match the company’s offerings and products.

How can AppSCREEN – XXL Tablet System support this?

As the name suggests, AppSCREEN® is based on Android and apps. More precisely, it is a native tablet, only bigger. The advantage of a giant tablet is that young and old have it with them in the format of a smartphone and are used to dealing with apps and app systems. An app interface has an implicit effect. The potential user automatically assumes a touch display.

The functionalities also correspond to a standard tablet. You can work as usual with interfaces like WLAN, Bluetooth, USB, HDMI and have access to the Google PlayStore. And thus also to about 2.6 million apps. This can be the company’s own -maintained- enterprise app. But games can also be used specifically. We have programmed a memory quiz and a slot machine for this purpose. But also spontaneously e.g. a wheel of fortune, chat apps, social media apps or just a Witheboard can be downloaded to present something effectively on a display size between 46″ and 49″.

Contact us or visit our website AppSCREEN®.

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